Have you ever thought what a website is? It may seem a collection of different pages filled with text, images and links. However, it is beyond that, it is a space, an interface where users, company, products come together to communicate and influence each other. The designers and developers have to take care of every element and factor, pay attention to every detail that layman can never point out. It takes a lot of efforts to finally come up with an app or web that connects with the audience instantly. And, when it is your website, things become even more complicated and you have to be meticulous even more. You want to ensure that you provide your clients with an experience that they can never forget, navigation should be smooth, designs have to be perfect and whatnot.
This is where UI/UX designers step in. Their job is to ascertain that the interface is perfect and the website is clean. They follow several universal rules that help them give ideal results and help people attain their business goals. However, just because you are relying on UX/UI development solutions does not mean that you shouldn’t have knowledge of designing. So, here are 3 fundamental rules principles that will help you understand the basic of web designing better:
Know Your Users
Who are you designing the app for? Who will be using the web application that you are planning to launch soon? Who is your target audience? The answer to all these questions is — users. So, if the app cannot connect with them, then all your efforts will be in vain. Hence, it is important that you understand your audience first, dig deep what they are looking for and how you can help them with your web or app. Once you know this, it will be easy for you to convey your requirements to your UI/UX designer and get the product that serves your ultimate goal. Whether your potential customers are youngsters, senior citizens, couples or students, their interaction with your app will be different and so is your design and user interface for each of them.
Consistency is one aspect that can either place your application on top of search results or delete its existence from the top pages. If your website or app doesn’t follow the same design and pattern, then it can go against your plan and success will be a far-fetched dream. So, your priority should be that the UI looks consistent across all the pages, from the home page to the payment gateway. It also includes the font size and design that should be similar on every page. Your users must know where different elements are on the web or app. For example, if ‘Menu’ is on the top of the homepage, then it should be at the same position on the others as well.
Make It Clear
There are times when users click a button on a website and they don’t even know if it is processed further or not. There is no feedback or message, hence, confusing them and finally, they leave the page. So, the most important rule of user-friendly UI/UX design is to make sure that you are clear at every step and make them understand what is going on. It can be through an animated button, sinking page, message, feedback, etc. This will assure them that you are working on their request. Also, include familiar icons which users can recognize at once. Give them virtual tours of the website or application to guide them even if it’s not their first time on the platform.
We hope that you are now familiar with the basic principles of UI/UX design. Before you seek UI/UX service for your web or app, read a bit more about it so that you invest your money and efforts in the right direction. Once you are through it, we are sure that you will have a successful project in your hand that is going to attract maximum users. The basic point is, you take care of your clients and they will take care of you. So, stick to it and everything will fall into place.